The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Best of Moving Image Craft & Production
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Cinematography / Single
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Visual Effects / Single
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Editing / Single
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Casting / Actor
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove Category: Casting / Real People
Pass It On - European Elections 2024
Agency: &Co. / NoA / Copenhagen
Client: European Parliament Category: Casting / Real People
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Writing / Single
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Writing / Single
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Animation / Series
Moments
Agency: Stendahls / Gothenburg + New Land / Stockholm
Client: Volvo Cars Category: Cinematography / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Visual Effects / Single
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client: Telstra Category: Writing / Series
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Editing / Single
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Casting / Actor
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Writing / Single
Massage, Tennis, Board Game, Lawnmower
Agency: Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client: Hennessy Category: Direction / Series
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Direction / Single
Let There Be Cake
Agency: Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client: KFC Thailand Category: Direction / Single
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Direction / Single
Squad Up
Agency: Uncommon Creative Studio / London + Supercell
Client: Supercell Category: Casting / Celebrity / Influencer
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Production Design
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Production Design
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Production Design
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra Category: Production Design
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Production Design
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário Category: Production Design
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Cinematography / Single
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Cinematography / Single
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Cinematography / Single
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: Writing / Series
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
Find Your Friends
Agency: Somesuch / Los Angeles + Apple Marcom
Client: Apple Category: Casting / Real People
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Casting / Real People
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Writing / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Animation / Single
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Animation / Single
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra Category: Direction / Series
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: Special / Practical Effects / Single
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client: Essity /Bodyform Category: Direction / Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Direction / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Direction / Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client: Uber/Uber One Category: Direction / Single
FER
Agency: ( anónimo ) / Ciudad de México + ( anónimo ) / Bogotá D.C. + CATATONIA / Mexico City
Client: Save the children Category: Low Budget
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Production Design
Award:
2025 Moving Image Craft & Production Best of Discipline Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Moving Image Craft & Production
Annual ID:
OS25_MI000G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Cinematography / Single
Annual ID:
OS25_MI005G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Visual Effects / Single
Annual ID:
OS25_MI007G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Editing / Single
Annual ID:
OS25_MI004G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Casting / Actor
Annual ID:
OS25_MI008G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client:
Dove
Title:
Most Likely To
Category:
Casting / Real People
Annual ID:
OS25_MI009G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
&Co. / NoA / Copenhagen
Client:
European Parliament
Title:
Pass It On - European Elections 2024
Category:
Casting / Real People
Annual ID:
OS25_MI010G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Writing / Single
Annual ID:
OS25_MI002G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Writing / Single
Annual ID:
OS25_MI003G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Annual ID:
OS25_MI011G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation in Moving Image Craft
Annual ID:
OS25_MI012G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Annual ID:
OS25_MI006G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy Canada / Toronto
Client:
Dove
Title:
Most Likely To
Category:
Direction / Single
Annual ID:
OS25_MI001G
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Stendahls / Gothenburg + New Land / Stockholm
Client:
Volvo Cars
Title:
Moments
Category:
Cinematography / Single
Annual ID:
OS25_MI020S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Visual Effects / Single
Annual ID:
OS25_MI022S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Writing / Series
Annual ID:
OS25_MI018S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Editing / Single
Annual ID:
OS25_MI019S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Annual ID:
OS25_MI029S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Writing / Single
Annual ID:
OS25_MI017S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Animation / Single
Annual ID:
OS25_MI021S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client:
Hennessy
Title:
Massage, Tennis, Board Game, Lawnmower
Category:
Direction / Series
Annual ID:
OS25_MI016S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Direction / Single
Annual ID:
OS25_MI013S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client:
KFC Thailand
Title:
Let There Be Cake
Category:
Direction / Single
Annual ID:
OS25_MI014S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Direction / Single
Annual ID:
OS25_MI015S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Uncommon Creative Studio / London + Supercell
Client:
Supercell
Title:
Squad Up
Category:
Casting / Celebrity / Influencer
Annual ID:
OS25_MI030S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Production Design
Annual ID:
OS25_MI023S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Production Design
Annual ID:
OS25_MI024S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Production Design
Annual ID:
OS25_MI025S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Production Design
Annual ID:
OS25_MI026S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Production Design
Annual ID:
OS25_MI027S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client:
O Boticário
Title:
Tormenta
Category:
Production Design
Annual ID:
OS25_MI028S
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Cinematography / Single
Annual ID:
OS25_MI039B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Cinematography / Single
Annual ID:
OS25_MI040B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Submerged
Category:
Cinematography / Single
Annual ID:
OS25_MI041B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Annual ID:
OS25_MI037B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Vault
Category:
Editing / Single
Annual ID:
OS25_MI038B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Annual ID:
OS25_MI046B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Somesuch / Los Angeles + Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
Casting / Real People
Annual ID:
OS25_MI047B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Casting / Real People
Annual ID:
OS25_MI048B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Writing / Single
Annual ID:
OS25_MI036B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Animation / Single
Annual ID:
OS25_MI042B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Animation / Single
Annual ID:
OS25_MI043B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Direction / Series
Annual ID:
OS25_MI035B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI044B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Direction / Single
Annual ID:
OS25_MI031B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
Direction / Single
Annual ID:
OS25_MI032B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Direction / Single
Annual ID:
OS25_MI033B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client:
Uber/Uber One
Title:
Brian Cox Goes to College
Category:
Direction / Single
Annual ID:
OS25_MI034B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
( anónimo ) / Ciudad de México + ( anónimo ) / Bogotá D.C. + CATATONIA / Mexico City
Client:
Save the children
Title:
FER
Category:
Low Budget
Annual ID:
OS25_MI049B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Production Design
Annual ID:
OS25_MI045B
